Here we go again. A lot of webmasters still struggling to recover from the recent penguin update and Matt Cutts said that there will be some major changes in the next penguin update which many webmasters may not like. I think this is getting too much. But Matt Cutt confirmed that all the steps taken by google is to make web searching neat and clean. Here is what Matt Cutts said in August 15At SES San Francisco during the "Matt Cutts keynote"
"Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.
If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet."
To be honest, I am very much worried what kind of punishment for the webmasters are waiting in the next update and what kind of SEO tactics will be effective after it. Time will tell us. Lets wait and watch.
