Thursday, August 21, 2014

How to Use Facebook for Targeted Content Promotion

August 18th, 2014 - Posted by Paddy Moogan to Content, Social Media and Paid Search Marketing (PPC)

The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

As much as content and advertising agencies would like you to believe it, content produced by a business doesn't just go viral on it's own. There is often something that pushes it really, really hard when it first goes live which gains momentum, and eventually the content is spread far and wide enough that it doesn't need you to push it anymore. Those of you who have read Good to Great may be making associations with the flywheel principle, but that's a post for another day!

In this post I want to talk about one of the ways you can give your content a nudge in the right direction and get more people looking at it: Facebook advertising.

I won't go into too much detail on the basics of Facebook advertising; there are lots of resources and posts out there which do this. Instead, I want to dive straight into the methods you can use to promote your content to an audience on Facebook.

One of the advantages of using Facebook is the fine level of detail you can go to in terms of targeting an audience. In my opinion, this is one of the areas where Facebook is actually better than Google when it comes to advertising. They have so many options when it comes to targeting your audience:

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