Off page SEO is one of the most important SEO techniques to get your site up in the search engines against a certain keyword. You have to be well versed in promoting your website to the entire web because if your business is online based, you must rank well in search engines otherwise, you have to struggle to get visitors and business will be dull.
Generally people use search engines to get any kind of information. They just type a word or phrase and hit the search button. Most accurate and valuable information appears in the search engine page which are most optimize for that phrase or keyword. If your website is not optimized well, you will have very poor traffic and your website’s visibility in search engines will be very weak.