Every webmaster wants his website will dominate search engines against certain keywords. If you also want to do so, the first thing you need to do is ON PAGE SEO. If your site is not correctly optimized for certain keywords, then the effect of off-page seo likely to get lower and it will be very very tough for you to get a good rank against any keyword in search engines. If you can do a proper on page seo, you are likely to ease your job for this.
The First Rule of on page SEO
The crucial and the most important rule of on page seo is to remember that every page of your website should be optimized for only 1 keyword. Many people try to optimize 1 page for several keywords but it ends with frustration and that page does not gets any rank in search engines. It is always good to be an expert of one particular subject rather than become a jack of all trades. So, if you want to optimize your site for different keywords, target separate pages of your website to optimize. Then you should optimize your webpages for those keywords by following the information below.
To make it easy for you, I have divided this information into 6 parts. If you can follow those instructions for your every single webpages, you are likely to get a very good optimized website.
You must make sure that the URL of your page contains your target keyword. For example, if your target keyword is “hair loss” and you are targeting your homepage for this keyword, your homepage URL should be something like this:
or, if you are looking for a webpage of your site to optimize for that keyword, then you try to make your URL like this:
Thus, if your URL contains the target keyword, it will be easy for search engines to crawl and understand what type of content you have under this URL. This is very important on page seo step.
Title tag always appears in the top of the browser when you visit any website. You must include your target keyword into the title of your page. To do effective on page seo, your keyword should appear in the title of every page. For example, if you are trying to optimize a page against “Hair loss”, your page title should be “Stop hair loss by using …”or something like this. Here, you can see the keyword is in the title and that is important.
Meta description appears on search engine listing under the title of your website or webpage. This is usually used to describe your site and the purpose of your site. People include meta description into their site but many of the forget to include their target keyword there. It does not indicate that you should write meta description with full of keyword stuff. You should use the keyword once or twice in every 15-20 words and do not write more than 15-20 words as a meta description. Try to include the keyword in the start or in the end of meta description.
It can be referred as meta keyword also. Here, you can put all the keywords for which you want to optimize your webpage. This tag will tell the search engines for which keyword, you want to get on up to their results. Here also, do not stuff with keywords. Keep it into the maximum number of 10.
This is the percentage of the keyword use in a total of page content. If you want your page to improve in search engine ranking, you should use this policy to optimize your content. There is a standard of 3% keyword density. That means, if you have a page’s content of 500 words, you are likely to use the keyword 15 times into the content. Again, it doesn’t mean you should use keywords and keywords. This can reduce your SEO benefit.
Add images, audio, video to your webpage to boost its position in search engines. It is a truth that search engines like google loves webpages which contain media and rewards them with higher ranking on their search results. Remember, when you add a media like picture, audio, video make sure to include the keyword on it’s title.
This article is describing on page SEO in a very brief manner. Those was all you need to know about on page seo and it will save your time money both, because you can do it now in your own.