Saturday, August 30, 2014

Twitter Opens Up Its Analytics Dashboard To All Users by @mattsouthern

It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone.

Last month Twitter launched an analytics dashboard that was akin to having Google Analytics for Twitter. It did everything you would want in a Twitter analytics tool, such as measure the performance of all your tweets, track how many people viewed your tweets and clicked on your links and so on.

Except there was one problem, only advertisers and verified users had access to it.

That has all changed now, as Twitter engineer Ian Chan broke the news in a tweet that the analytics dashboard is open to everyone:

Absolutely thrilled to open up access to to EVERYONE. Check it out, and let us know what you think!

— Ian Chan (

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