How to Build Your Own Free Amazon Organic Search Rank Tracker

August 19th, 2014 - Posted by Nathan Grimm to Analytics, Tools and E-Commerce

The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Do you want a free tool that tracks your organic search rankings in Amazon? Yes? You're in luck.

I am going to show you how to build your own organic search rank tracking tool using Kimono Labs and Excel.

This is a follow-up to my last post about how to rank well in Amazon, which covered the basic inputs to Amazon's ranking algorithm. It received a lot of comments about my rank-tracking prototype in Google Docs; the Moz community is overflowing with smart people who immediately saw the need for a tool to track their progress. As luck would have it, something in Google Sheets broke the day after I published, so I had to replicate the rank tracking tool in Excel using the SEOTools for Excel plugin. The Excel tool is a low-setup way to record your progress, but if you want to track more than a few terms, it is very laborious. I've since built a more (but not completely) automated, scalable way to track rankings using Kimono Labs to scrape the data and Excel to run the reports.

(Shout out to Benjamin Spiegel for turning me on to Kimono Labs through an excellent Moz post.)

Pros and cons of rank tracking

The death of Google rank tracking has been widely reported, so I feel compelled to review why Amazon rank tracking is both useful and a terrible KPI.

Amazon rank tracking is great because

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